It’s the day after and the knives are already out. “We lost because Romney was never a true conservative.” or “We lost because the tea party didn’t show up.” or “We lost because… blah blah blah.”
Here’s the reality: Everyone pointing the finger at who “lost” is asking the wrong question. The right question is “What won?”
Small, petty politics won. More specifically, our inability to combat small petty, politics won. We are an ideological movement. We have principles we hold on to. The left simply does not. They hold no truths to be self-evident. They have no moral compass. They will lie, cheat, and steal for their movement. We will not.
What won last night was marketing. What won last night were communications strategies. Our ideology didn’t lose. Our ideology was never heard. It was drowned out by a media more focused on gotchas and Big Bird and binders and feeding a narrative created by the masters of marketing: Obama For America. The media won’t allow an ideological battle because every time they do, they lose.
That’s it. There was no ideological shift in this country. More than half the country couldn’t tell you what the hell “ideological” even means. THAT’s the problem. We fought an ideological battle when they were fighting an American Idol contest.
So stop the finger pointing. Stop the “I told you sos.” We didn’t lose the election. Marketing won the election. And we’d better figure out how to outdo the marketing machine fast or it is really really over.
Cross-posted at TheRightSphere.com