It’s the day after and the knives are already out. “We lost because Romney was never a true conservative.” or “We lost because the tea party didn’t show up.” or “We lost because… blah blah blah.”
Here’s the reality: Everyone pointing the finger at who “lost” is asking the wrong question. The right question is “What won?”
Small, petty politics won. More specifically, our inability to combat small petty, politics won. We are an ideological movement. We have principles we hold on to. The left simply does not. They hold no truths to be self-evident. They have no moral compass. They will lie, cheat, and steal for their movement. We will not.
What won last night was marketing. What won last night were communications strategies. Our ideology didn’t lose. Our ideology was never heard. It was drowned out by a media more focused on gotchas and Big Bird and binders and feeding a narrative created by the masters of marketing: Obama For America. The media won’t allow an ideological battle because every time they do, they lose.
That’s it. There was no ideological shift in this country. More than half the country couldn’t tell you what the hell “ideological” even means. THAT’s the problem. We fought an ideological battle when they were fighting an American Idol contest.
So stop the finger pointing. Stop the “I told you sos.” We didn’t lose the election. Marketing won the election. And we’d better figure out how to outdo the marketing machine fast or it is really really over.
Cross-posted at TheRightSphere.com
Wrong. You lost because you ran a clown car full of fools in the primary. If it weren’t for Cain, Bachmmann, Perry, Gingrich, Santorum and even Trump, you’d have Romney in the White House. The Republican party has been hijacked by the loons. It’s also the reason you lost MO and IN, and DE in 2010.
It’s actually really really funny.
Is there a cop car you can crap on?
WWBD? What Would Breitbart Do?
Crap on a cop car? WWBD? I’m just pointing out the obvious…you guys are seriously becoming unhinged.
You really don’t think the primary hurt Romney? How clueless do you want to act? Time to learn from your mistakes instead of celebrating them.
Really funny?!~ Seriously?? We’ll see who’s laughing 4 yrs from now. No One!!
Another conservative who doesn’t get it. What is “funny” is your inability to admit you lost! Even the article says “we didn’t lose.”
Yes, yes you did. You lost as soon as Bachmann, Cain and Perry were frontrunners during the primary. They diminished Romney’s candidacy because they are NOT serious candidates…they are not serious people…most of the country thought they were a joke, and that HURT Romney.
You can continue to plug your ears, and dismiss me as a Lib-bot, or whatever dumb slogan you want, but I’m right. And if you’re being honest, you know it.
[...] Must-Read: We’re Already Learning The Wrong Lesson [...]
I don’t think this article is very accurate.
RB’s most excellent point: The media won’t allow an ideological battle because every time they do, they lose.
Which is why our communication efforts much be stepped up. One heart at a time.
RB you make an excellent point. I still think the issue was Romney was a bad candidate who’s best seller was Obama. That wasn’t enough.
I think he’s on to something. I think we who are plugged into the alternative media, reading the stories that the MSM WILL NOT cover, cannot see through the eyes of someone who is fed off of nothing but what the MSM decides to give them. I would bet you my next paycheck that if I went to the closest mall and asked 100 people about Lybia, about Fast and Furious, that maybe 5 people could give a clear and accurate answer. That is a major problem.
You are absolutely correct.
BINGO!
Yes, a thousand times YES! Democrat marketing beats ours (never really notice we have much, if any) all to hell and back. I thought Romney’s group did a little better job, although I thought the logo was lame and some of the other marketing materials, too. But I think marketing is the issue and it has been all along. Don’t get me wrong, I hate that it has to be this way, but the sooner we face this fact and do something about it the sooner we can turn things around. Conservatism wins whenever somebody is made to understand it and that’s the purpose of marketing.
Last night was three-card monte while someone was pick-pocketing your watch.
WWBD? What Would Breitbart Do?
Well done RB, this is exactly the response I was hoping to see.
Your ideology did not lose – no sir!
Your policies were not rejected by the American people – no way!
In fact, as you correctly say, the American people don’t even know what your policies are!
From my leftist point of view, the one thing I fear most is you guys deciding the party needs to go even further to the political Right. I worry that you guys might shift all the way out to the extremists like Santorum and that guy that looks like a Muppet on steroids and uppers. What’s his name? Ryan! that’s it. I mean facing guys like that, the Dems would have no chance!
So that’s what you need to do guys, go way out there to the hard-right, NO COMPROMISES.
No way that would continue to distance you from middle America – not at all.
Un-huh
Hi, dullard.
Our ideology did not lose. What lost was the manufactured, distorted version of our ideology that the media and Team Obama SOLD (via.. wait for it… marketing) to the morons who don’t even know what “ideology” means.
Try to keep up there, Sparky.
Close. Let’s finish the analysis. The contest between parties over the last few years has become quite asymmetrical. The Democrats have become the masters of the principle of moral hazard, something our Constitution was designed to ward against, and have employed it through the federal checkbook to dramatically improve the size and responsiveness of their base, which now includes a large fraction of the old media and educational institutions. While both parties are to blame for the conversion of America to an entitlement state, only the Democrats have been successful at reaping the political fruits of this transition. This guarantees that conservatives start this and future campaigns with a deficit I no longer believe is surmountable in a national contest.
This is unlikely to change until the inevitable fiscal and currency crisis comes. Only when the government loses its capacity to support its hundred million dependents will this change. By then, circumstances will be markedly and unpredictably different.
No, the GOP lost because they are mean. No one missed the goal, Romney and Ryan, and most of the far far right wanted to let corporations and the rich have free rein while circumscribing the lives of women, gays and minorities. We did cast our vote for morality… just not your version of it.
You help me make my point, for like most of the electorate behind the Obama victory, you voted based upon the liberal media’s fear-based restatement of conservative positions, and not upon the actual positions themselves.
I regret your permanent disability in this regard.
You do realize that there were Democrats that lost their own elections, right? If the Obama message, which I’m sure they also touted, resonated wouldn’t they have won as well? Also, have you noticed the lack of gloating on the Republican side for those that lost? That’s because we have class and treat our opponents well with respect, we have principles and honor. Your side is the party of theft, deceit, violence, division, propaganda, true discrimination and racism. We have nothing to apologize for, nor do we have to justify ourselves to the likes of you.
Preezee’s win was not due to his policies or agenda, since he never actually articulated any. He won oddly because of lack of turn-out for our guy, which admittedly is something that needs to be addressed. In the end your side won because you had a black man, which you won’t have next go-around. So feel good today, but understand, we’re circling the dates in our calendars.
WWBD? What Would Breitbart Do?
Wow. There’s some really dumb lefty trolls around here, huh?
“In the end your side won because you had a black man, which you won’t have next go-around.”
That’s the funniest single sentence in the history of the Internet.
Pure comedy gold.
I was wondering how you were going to explain away this epic defeat, but I confess this approach had not occurred to me!
No black man running for Dems / Libs in 2016? oh, I beg to differ… I nominate… *Colin Powell*!!!
UGH.
BTW, forgot to mention – Republicans spent $1 BILLION on this campaign, and you are seriously saying America doesn’t know what you stand for?
If true, you need to find Karl Rove and fire his wobbly white ass right now.
Hello again, dullard.
If you weren’t such a dullard, you’d realize that the article is about our failure to market ourselves properly.
If we had, “Big Bird and Binders” wouldn’t have won.
Try some reading comprehension next time.
[...] can win in the end, because we know their tactics now, and how best to defeat them: What won last night was marketing. What won last night were communications strategies. Our [...]
Absolutely right, RB. Conservatism itself cannot fail. It can only *be* failed, by passionless limp-wristed fools who just don’t get it. We must swing hard to the right next time, in order to get our message out!
“If you weren’t such a dullard, you’d realize that the article is about our failure to market ourselves properly.”
Yes I realize that numbnuts, what I was saying is that you are full of shit.
You lost because you have tied fiscal conservancy to social conservancy so tightly that those who might vote for a fiscally conservative republican are scared to death of him winning and then them accommodating every social conservative wingnut, most of whom aren’t fiscal conservatives at all, they have had to pander to to win your party’s nomination.