First, I want to tell all these business being bullied, small and large, that I understand the climate that we’re all currently in. On the economic side, we’re in a crunch where every dollar has to count. Consumers are becoming less inclined to go to your business for any number of reasons so you’d probably try to avoid the appearance of being even slightly unreasonable.
Unfortunately, this gives an opening for some to believe they can take advantage of any business, to force a specific policy agenda that may be against your business’ best interests. “Do as we say or we’ll shop elsewhere.” Usually those individuals are political, with agendas they would never express aloud, so they use a false flag to present to your company. Currently the “bad guy” is the American Legislative Exchange Council (ALEC) membership. Next week it’ll be Chef Boyardee.
The ultimate goal, however is the same. During the 1920’s and 30’s this was the means for Germany and Italy to move towards Socialism. A small group would intimidate businesses to come to their side. Neutrality wasn’t an option. Even here in America businesses were forced to be approved by the National Recovery Administration (NRA), where they had to put the Blue Eagle in their window and accept price controls. In the end, many businesses had to capitulate or be forced, by threat of mob rule, to close.
So am I writing this letter to say “do as I say or I won’t go to your business”? No. I like your products; that’s why I keep buying them. I will still buy your wares even if you do decide to take the path of least resistance. Unfortunately, I do understand why you feel you have to. Some may even think my acceptance of this is naive. “The business won’t care what you say- you’re still buying no matter what, so they’ll just take you for granted.” Yeah, possibly.
The difference is that I believe in the market of ideas as well as the market of products and services. I will not fault you and take it out on you for the poor decisions you make, so long as you do not harm your customers in the process. However, I do hope that ultimately these decisions to capitulate will harm everyone in the end, so that you will re-evaluate the underlining position again in the future.
The main point of this is simple: I will stand by your company, in good times and in bad times. At times there will be down-turns – happens to every business. This faux-boycott by professional rabble is a minor tick. If you stand strong against them you will find that other businesses will follow. They will then move on to their next easy victim and leave you with your core customers. If you turn the wheel over to them instead, in the end all business will crumble, so it won’t matter whether I’m staying or not. So the smart move would be to tell these people you’re not buying the acid they’re selling. Know who your true customers are, the ones that want what you’re offering and will stand by you, or the ones telling you to change for their sole benefit.
The decision is yours.
Oh yeah – I want that super-sized please.
WWBD? – What Would Breitbart Do?